Who am I?

I’m Trevor Ives, and I believe in the quiet power of transformation—the kind that begins within and unfolds in ways we often don’t expect. My own life journey has been a testament to this, shaped by deep personal growth, professional evolution, and a calling to serve others in meaningful ways.

For over 25 years, I worked as a Business Analyst across industries like technology, finance, and health. I became skilled at identifying patterns, solving complex problems, and supporting teams toward clarity and direction. But over time, I felt a deeper call—a desire to walk alongside people, not just projects. To hold space for real human stories. To meet others where they are, especially in moments of change, struggle, and awakening.

That calling led me into the field of coaching. Today, I am a certified Life, Performance & Business Coach with a Postgraduate Diploma from SACAP, and the founder of Tree of Life Journey. I work primarily with men—men who are navigating grief, burnout, stress, or major life transitions. Men who are seeking to reconnect with themselves and redefine what it means to live with purpose, presence, and authenticity.

I know firsthand how many men have been taught to keep things in, to stay strong at all costs, and to carry on silently even when life feels overwhelming. But I also know the relief and power that come when a man is finally able to exhale—when he’s truly seen, heard, and supported.

That’s what I offer: a grounded, non-judgmental space where men can come home to themselves. A space to process, reflect, heal, and grow.

Through one-on-one coaching, group sessions, and workshops, I help men rediscover who they are beneath the pressures of daily life. I work from the belief that each person already holds the wisdom they need—it simply needs the right environment to emerge. My coaching is rooted in mindfulness, resilience, and deep respect for each client’s unique path.

The Tree of Life is the symbol that guides my work—a reminder of growth through seasons, connection through roots, and strength through surrender. My commitment is to walk beside you as you find your own rhythm, build emotional strength, and live with intention.

If you're a man standing at a crossroads—yearning for change, feeling stuck, or just needing a space to be real—I welcome you. You don’t have to walk this path alone.

ICF Member logo for the International Coaching Federation.
ICF Credentials and Standards logo with 'ACC' and 'Associate Certified Coach' text
A man smiling with arms crossed, standing in front of tall green tropical plants.

Contact me

Interested in working together? Fill out a few details and I will be in touch shortly!